Controversies in Contemporary Advertising Kim Bartel Sheehan

ISBN: 9781452261072

Published: August 5th 2013

Paperback

336 pages


Description

Controversies in Contemporary Advertising  by  Kim Bartel Sheehan

Controversies in Contemporary Advertising by Kim Bartel Sheehan
August 5th 2013 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 336 pages | ISBN: 9781452261072 | 9.74 Mb

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number ofMorePresenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehans work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.



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